One of Austria´s most outstanding and most obvious differences compared to big brother Germany is for sure our language. Austrian dialect is often considered to be charming and pleasant as well as it implicates this casual attitude of Austrian youths.
Since a couple of years Austrian fashion designers have been recognizing this fact as a gap in the market that needed to be filled. One of those designers are the boys from Nachtaktives Pack who won the hearts of their customers by printing T-Shirts, caps and bags by using bold and lovely Austrian expressions. Just exactly that expressions and phrases our parents would disparagingly call “teenage slang”.
The success of the company speaks for itself. It seems that the Austrian youth appreciates the work of Nachtaktives Pack. Why? Because wearing their clothes is more like a statement than anything else, saying Yes, I am proud of being Austrian, so what? “Our clothes are worn by young people that literally don´t take life too serious and prefer to discover the world instead of sitting on their couches!”, says Martin, founder of NAP with a wink.
Additionally to fulfil the high demands of the customers products need to be manufactured fairtrade, which challenges designers all over Austria. “Producing fair and sustainable is a choice that every designer has to face sooner or later”, says Martin.
We appreciate that choice. It´s up to us now. #MakeYourChoice.