We recently met our partner Mazda who also thought about choices. Check out the following interview:
TEDxDonauinsel: TEDxDonauinsel 2016 is all about making choices. Thinking back: Which decisions made Mazda the outstanding brand/company it is today?
Mazda: In order to be successful, Mazda does things in the own way. There are many examples … To differentiate Mazda from other Japanese companies Mazda started 1961 a Partnership with NSU/Wankel with which it produced and developed rotary engines. Actual innovation Highlights are the Skyactiv Technology and the outstanding Kodo Design.
TEDxDonauinsel: Which decisions does Mazda/the automobile sector have to face in the future?
Mazda: There are many challenges – For the future, Mazda intends to maintain its forward thinking and experimental technology.
TEDxDonauinsel: TEDx is much about innovations: Can you tell us a little bit about innovations Mazda is recently working on?
Mazda: We are looking forward to the next generation of Skyactiv Technology and Kodo Design. But there will be more …
TEDxDonauinsel: Which specific ideas are in your opinion worth spreading?
Mazda: Mazda challenges convention to make things better. Target is always an exceptional customer experience with the focus on fun to drive.
TEDxDonauinsel: What are you most looking forward to concerning this years TEDxDonauinsel event?Is there a specific talk, topic, experience..?
Mazda: Probably the concept of zero waste from Cornelia Diesenreiter.